Expand abroad with less friction and lower risk.
From market-entry strategy and partner selection to negotiations and transactions, SASAL gives your company one connected process for growing across borders — with fewer unknowns at every step.
Finding companies, connecting and starting a deal are always free.
Most cross-border growth doesn’t fail on ambition. It fails in the gaps between steps.
No clear market priority
Budgets get spread across too many countries at once, with no shared plan for where to go first and why.
Partners chosen on a hunch
Distributors, brokers and service providers are picked from cold intros, with little way to compare capability or verify who you’re dealing with.
Deals scattered across inboxes
Negotiations live in email threads, calls and spreadsheets across time zones, so decisions and next steps get lost.
One connected process, from plan to signed deal.
Everything you need to move across markets.
Built for ambitious SMEs building cross-border growth — whether you’re entering a market or looking for partners entering yours.
Mid-Term Plan
Target markets, priorities and budget in one living plan your team and partners can work from.
Build your plan →Company directory
Six stages, always current. Company information is reviewed whenever its Stage changes.
Compare companies →Messages & deal workspace
Discussions, decisions and next steps for every deal in one place, not across inboxes and time zones.
Open Messages →Concierge support
A SASAL team member manages the process alongside you, at a fixed price, when you want hands-on help.
Contact the team →What your first 90 days could look like.
A typical path from a new account to a first cross-border deal. Move at your own pace.
Create your free account-
Weeks 1–4
Set the plan
Map your priorities, target markets and budget into a Mid-Term Plan, and benchmark readiness with the SGIM.
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Weeks 3–6
Shortlist and connect
Compare partners in the directory, publish an RFP if useful, and open conversations with the strongest fits — free to start.
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Weeks 7–12
Negotiate and close
Run negotiations in the deal workspace with every decision logged, and move your first transaction forward.
Companies already building across markets with SASAL.
NYSE-listed PEO providing HR services to small and mid-sized businesses.
“It was great working with April. She was very patient when it came to listening to my suggestions.”
“Akshit has been fantastic to work with. He is smart, generous with his time…”
Start free. Pay only for the services you use.
New business relationships should begin without barriers.
Find, connect, start a deal
Searching the directory, connecting with companies and opening a deal cost nothing.
SaaS services
A simple points system — each service deducts points from your balance. Point costs are visible after registration.
Orders & transactions
Fees for purchases and sales are based on each order or transaction.
Concierge support
Hands-on help from the SASAL team, at a fixed price agreed up front.
The people supporting your cross-border progress.
- Countries / regions
- United Kingdom
- Languages
- English
- Countries / regions
- Malaysia · Singapore · USA · UK
- Languages
- English · Malay · Chinese
- Countries / regions
- United Kingdom
- Languages
- English
- Countries / regions
- Israel · United States · Sydney
- Languages
- English · Hebrew
- Countries / regions
- Korea · United Kingdom
- Languages
- English · Korean
- Countries / regions
- Japan · United Kingdom
- Languages
- English · Japanese
Who is SASAL for?
Ambitious SMEs growing across borders — companies entering a new market, and companies looking to partner with those coming into theirs.
What does it cost to get started?
Nothing. Finding companies, connecting and starting a deal are always free. You only pay for services you choose to use.
How is company information kept accurate?
Every company sits in one of six Stages, and its information is reviewed whenever its Stage changes, alongside an ongoing data-integrity review.
How do I get started?
Sign up for a free account, add your company profile, and start building your Mid-Term Plan or browsing the directory straight away.
Start building across markets today.
Create your free SASAL account to plan your next market, find the right partners and run your deals in one place.