Skip to content

A new market challenge,on one platform.

Work out which markets and partners fit your business, put your priorities in a plan, and move into action with SASAL.

Does any of this sound familiar?

A business owner exploring new markets

Which market should we start with?

Compare demand and competition across markets, identify where our strengths fit, and set clear priorities and next steps.

A business owner already operating abroad

How can we grow after entering a market?

Revisit customer acquisition, sales growth, and local partnerships to move forward with the next stage of growth.

A business development manager

Is this company the right fit for us?

Look beyond introductions to understand a company’s strengths, values, and fit with our business before choosing a partner.

A procurement manager

We want to compare more than our current vendors.

Compare the track records and terms of multiple vendors to find new candidates beyond our current suppliers.

An overseas business lead

Communication with our local team is difficult.

Reduce misunderstandings across language and business customs to work smoothly with local partners and teams.

A sales manager

Who does what next?

Deal follow-up has become reactive. Align the overall strategy and next steps, then share them across the team.

A market research manager

Where can we find reliable local information?

Compare trusted sources on local markets and companies, and bring together the evidence needed to make a sound decision.

A finance manager

How much will market entry cost?

Estimate the costs from preparation through local operations and identify budget priorities and areas where outside support may help.

A marketing manager

How do we fit the local market?

Understand local language, culture, customer expectations, and buying habits to adapt our offer to the market.

Your next step in business expansion

Plan your expansion. Find partners. Start discussions.

01 · Plan

Mid-Term Plan

Use information registered on the platform and SASAL's proprietary database to develop a strategy tailored to your company, then track initiatives, progress, and related Projects and RFPs in one plan.

Build your plan →
02 · Find partners

Company directory

Search registered companies by market and industry. Compare profiles and published reviews before choosing who to approach.

Compare companies →
03 · Start discussions

Messages & deal workspace

Move from the first conversation to a Deal, with discussion history, decisions, and next steps kept together.

Open Messages →

Concierge support

Hands-on support when you need it.

When you want help moving forward, a SASAL team member works alongside you on your plan and partner discussions. Support is scoped and priced up front.

Contact the team →
The ecosystem

Companies already building across markets with SASAL.

TriNetStage 3 · Trusted Partner
United States

NYSE-listed PEO providing HR services to small and mid-sized businesses.

Japan · United States

U.S. market entry for Japanese food products.

United Kingdom

UK–Japan deeptech internationalisation.

United Arab Emirates

Financing brokerage and UAE / GCC relationships.

United Kingdom

Operational consulting for logistics, fintech and fulfilment.

HybridHeroStage 1
United Kingdom

Hybrid workplace management platform.

Browse the full company directory →
From the ecosystem
Akshit Kumar

Dextren CEO

It was great working with April. She was very patient when it came to listening to my suggestions. We spent a good amount to time working on strategies to help her business. She was always open to ideas and was willing to build upon them. This entire process was smoothly managed by Yurino, so kudos to her as well!

April Lim

Vornex AI CEO

Akshit has been fantastic to work with. He is smart, generous with his time, and very practical in how he helps solve problems. I really appreciated how clearly he explained things and how willing he was to share useful advice without overcomplicating anything. He brings both technical strength and commercial common sense, which is rare. Overall, a very positive experience, and I’d happily recommend working with him.

Pricing

Pay as you go

SASAL fees + partner ordersProvisional · being aggregated

SaaS services

Usage-based

A simple points system — each service deducts points from your balance. Point costs are visible after registration.

Orders & transactions

Order-based

Fees for purchases and sales are based on each order or transaction.

Concierge support

Fixed price

Hands-on help from the SASAL team, at a fixed price agreed up front.

After you sign up

A suggested 90-day plan

  1. 1 - 4 weeks

    Define your strategy

    Decide which markets to enter, what to offer, and how to approach them. Turn your strategy, priorities, and budget into a Mid-Term Plan.

  2. 5 - 8 weeks

    Contact multiple companies

    Find companies that fit your strategy and contact several of them. Use Messages or an RFP to share your needs and compare their responses.

  3. 9 - 13 weeks

    Move your deals forward

    Discuss scope, pricing, and terms with interested companies. Use Deals to track negotiations, agree on next steps, and move toward an agreement.

Core partners

The people supporting your business expansion.

Ammar Mazhar
Countries / regions
United Kingdom
Languages
English
April Lim
Countries / regions
Malaysia · Singapore · USA · UK
Languages
English · Malay · Chinese
Brian O’Toole
Countries / regions
United Kingdom
Languages
English
Daniel Garfinkel Avinoam
Countries / regions
Israel · United States · Sydney
Languages
English · Hebrew
Jacob Jang
Countries / regions
Korea · United Kingdom
Languages
English · Korean
Kazumasa Onoda
Countries / regions
Japan · United Kingdom
Languages
English · Japanese
Questions

What does it cost to get started?

Nothing. You only pay for services you choose to use.

How is company information kept accurate?

Stage labels show where a company is in the SASAL ecosystem. Information is reviewed when its Stage changes, alongside an ongoing data-integrity review. Stage 1 does not mean a company is certified.

How do I get started?

Create your account, add your company profile, and start building your Mid-Term Plan or browsing the directory straight away.

Plan your expansion. Find your partners.

Use your platform profile and SASAL's proprietary database to develop a strategy tailored to your company, find companies in your target markets, and keep every discussion moving in one workspace.