Increase the Enterprise Value.
Cross-Border Joint Venture Ecosystem
A market-out strategy starting from your core business base
Cross-Border Joint Venture Ecosystem
As the hub of our ecosystem, SASAL engages with companies from the very earliest, “still-uncertain” stage of international expansion. This includes questions such as: Which country should we enter? What should we offer, how should we proceed, and when should we start? Or even, should we be expanding overseas at this point? We work with clients from a stage where these questions have yet to be clearly defined, and gradually turn uncertainty into clarity by structuring both target markets and the overall approach. Once the direction is clarified, we collaborate with companies within our ecosystem to provide tailored support—consistently and comprehensively—from strategy through execution, aligned with each client’s specific situation.
There are various ways for companies to engage with external partners. Among them, joint ventures (JVs) are widely regarded as one of the most complex approaches, requiring a high level of strategic design and operational capability. In particular, cross-border joint ventures involve a significantly higher degree of complexity, demanding broad expertise across strategy formulation, governance design, execution, and ongoing operations.
SASAL is a company with specialized expertise in addressing these challenges. Leveraging a cross-border ecosystem, we support companies in creating and scaling new businesses by identifying challenges from a market-out perspective. Our support is not premised on pursuing joint ventures as a default option. Rather, we place the highest priority on approaches that align with each client’s strategy and circumstances. We do not encourage overseas expansion unnecessarily, and depending on recent global market conditions and the client’s business phase, we may recommend focusing on the domestic market instead of accelerating international expansion. Please feel free to consult with us.
companies
Jesse Pudles
At SpotCorp, we don’t do “team building” — we direct culture breakthroughs. Using the power of creative expression and storytelling, we help organizations build cultures where connection isn’t a buzzword, it’s a strategy.
Andrew Charlton
Andrew Charlton is a UK-based business event expert and the CEO and founder of Hashtag Events, a company that organizes business shows, networking events, and conferences across the UK and Ireland.
Hiroyuki Anno
1-min Phone Automation – DELIGHT automates phone call operations with multilingual AI phone bots that effortlessly handle thousands of calls per week. | Singapore Fintech Festival Finalist ’23 | FI50 ’23 | Oxford OXENTIA ’22 | ViennaUp ’23/’24 | 500 Global Japan (SVEP)
Daniel Eze
Afrilish was born from a simple yet powerful observation: the African diaspora in the UK was hungry for authentic home-cooked meals that reminded them of home, while simultaneously wanting to share their rich culinary traditions with the broader community.
CAPABILITIES
End-to-End Support for Joint Ventures
Strategy
The phase of carefully considering business strategies for an appropriate business.
Sourcing
Process of creating and setting up a Joint Venture (JV) between two or more parties, typically companies, to collaborate on a specific business project or long-term operation.
Operation
In addition to regular business operations, we provide support to maximize synergies among the investing companies.
Termination
Joint ventures typically last three to seven years. Their termination opens the door to new business synergies. We support the transition from JV dissolution to the next strategic phase.
STAGE - BASED APPROACH
At SASAL, we employ a stage-based approach in our business model. Users begin with a free registration and can gradually step up as their company grows. We hope you will make long‑term use of our services as a business partner that evolves alongside your organization.
1 company
SASAL KK
Business: Asia Market-in Strategic Support
Address: 4-8-19 Akasaka, Minato-ku, Tokyo, Japan, Akasaka Front Town 3F 1070052
Share: 100 % owned by SASAL, INC.
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About Operator
SASAL, INC
SASAL is a business operations and proprietary investment firm. SASAL was built in 2022, and its headquarters are in New York, United States. Founded by a strategic consulting firm, SASAL has the expertise to accurately assess startup potential and business viability. SASAL takes pride in delivering genuine value and earning the trust of its clients. SASAL is always eager to connect with promising startups and ambitious business founders.
CEO MESSAGE
“From Strategy to Co-Creation: Shaping the Future Beyond Borders“
SASAL was founded in 2022 as a strategic consulting firm. We began by supporting businesses with precise strategies and execution to tackle complex challenges However, the dynamics of the global market demand more than strategies—they require a new approach. In 2025, we evolved into the Cross Border Joint Venture Ecosystem, creating a framework that enables companies to co-create value that cannot be achieved alone by integrating diverse cultures, markets, and strengths. Today, SASAL provides an environment where businesses can achieve sustainable growth across borders through our Cross Border Joint Venture Ecosystem. Building trust, fostering long-term partnerships, and delivering tangible results to every client—this is our mission. The future expands through co-creation. Together with SASAL, let’s unlock new possibilities beyond borders.
