Announcement of the Establishment of SASAL, INC. New York

aerial photography of Empire State building

SASAL is pleased to announce the establishment of its U.S. entity, SASAL, INC., in the State of New York as part of its continued efforts to strengthen its global expansion. With the establishment of this new base, we aim to further enhance our cross-border business capabilities while strengthening our network and partnerships within the U.S. market.

Why New York
New York is one of the world’s leading financial and business hubs, where global corporations, investors, and professionals converge.
In the context of cross-border business, New York offers significant strategic advantages, including:

  • Direct access to multinational corporations
  • Stronger collaboration with investors and financial institutions
  • Proximity to key global decision-makers

Moreover, New York is not merely a market, but a global crossroads where diverse cultures and values intersect. This unique environment fosters the creation of new partnerships and business opportunities.

By establishing a presence in New York, SASAL will continue to build a more sophisticated network and drive the creation of global business opportunities while deepening strategic partnerships.

Future Initiatives
Moving forward, SASAL will leverage its New York presence to:

  • Strengthen collaboration with companies in the U.S. and Europe
  • Facilitate bidirectional business creation between Japan, Asia, and the global market
  • Expand strategic global partnerships

In addition, SASAL will not be limited to supporting the overseas expansion of Japanese companies.
We are committed to developing capabilities that also enable us to support international companies entering new markets across borders.
Regardless of region, we will continue to unlock the full potential of each company and pursue more effective cross-border business execution.

Closing

SASAL is committed to building an environment where companies can co-create value beyond national and cultural boundaries, unlocking new global business opportunities.

We sincerely appreciate your continued support and look forward to growing together in this next phase.