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Cross-Border Joint Venture Ecosystem
SASAL
Cross Border Joint Venture Ecosystem
SASAL is an ecosystem for joint ventures (JVs). When engaging in cross-border business, a JV can be an effective option to mitigate the risks associated with entering a market alone. We provide comprehensive support for companies that are open to inter-company collaboration, guiding them through the entire process of establishing a JV.
・Customized to Align with Your Business Pace
Each registered company is the main actor. You can engage with the platform at your own pace without any pressure. SASAL provides a platform designed for long-term use and sustainable value.
・Generate Effective Business Synergies
By utilizing our platform, we create effective business synergies with maximum efficiency. On this platform, where companies gather with the aim of fostering inter-company collaboration, we facilitate the alignment of corporate cultures and backgrounds based on the necessary information.
・End-to-End Support for Joint Ventures
Leave the entire process of managing the joint venture to us. As professionals, we are committed to supporting your company’s growth every step of the way.
companies
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Andrew Charlton
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End-to-End Support for Joint Ventures
Sourcing
The process of procuring resources and services necessary for the business activities of a joint venture from external sources.
Establishment
Process of creating and setting up a Joint Venture (JV) between two or more parties, typically companies, to collaborate on a specific business project or long-term operation.
Operation
In addition to regular business operations, we provide support to maximize synergies among the investing companies.
Termination
Joint ventures typically last three to seven years. Their termination opens the door to new business synergies. We support the transition from JV dissolution to the next strategic phase.
PORTFOLIO
1 company
SASAL KK
Share: 100 % owned by SASAL, INC.
Business: Strategic Consulting
Address: 4-8-19 Akasaka, Minato-ku, Tokyo, Japan, Akasaka Front Town 3F 1070052
News
FAQ
What is a Joint Venture?
A Joint Venture (JV) is a business arrangement where two or more companies jointly invest and collaborate to operate a specific project or entity, aiming for market entry, technology sharing, and risk diversification as a more flexible and efficient strategy than independent expansion. Companies form JVs to gain market access by overcoming regulatory and cultural barriers, share investment risks, acquire complementary technology and know-how, integrate resources such as capital and talent, and accelerate market entry. According to BCG, 60% of companies believe JVs are resilient during economic downturns. Globally, there are over 10,000 JV and alliance deals annually, with approximately 65% being cross-border JVs between 2010 and 2022, particularly in manufacturing, energy, technology, and life sciences sectors. However, JVs have an average lifespan of 3 to 7 years, and about 50% dissolve within five years, though some, like the Safran-GE JV, have lasted over 42 years. Key success factors include clear governance structures, profit-sharing rules, and cultural alignment.
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Is it mandatory to establish a joint venture?
No, establishing a joint venture (JV) is not mandatory. Our platform also facilitates other forms of collaboration, such as alliances, in addition to JVs.
Where can I check the service fees details?
The details of the service fees can be viewed after registration.
Is it acceptable to use only the free features?
Yes. It is perfectly fine to use only the free features.
With whom will you establish the joint venture?
We envision joint ventures (JVs) between companies registered on this platform or between your company and potential partners. At SASAL, we have designed a system that enables companies to build relationships. If you require support exclusively for JVs, including external sourcing, we can accommodate that as well. In the event that a company wishes to establish a JV with SASAL, we will review the matter separately, taking the relationship into consideration.
For what purpose will you establish the joint venture?
The purpose of establishing a joint venture (JV) is to accelerate market entry by leveraging local partners, share risks in large-scale investments or new businesses, access technologies and expertise that a company may not possess internally, optimize resources such as talent, facilities, and capital for efficient operations, and enhance brand strength and credibility by utilizing the reputation of JV partners. From a cross-border perspective, JVs enable companies to navigate regulatory environments, cultural differences, and local market dynamics more effectively, while fostering global collaboration and creating opportunities for international growth.
Please tell me the detailed steps involved in a complete example of establishing a joint venture.
We would appreciate it if you could register and review the content.
About Operator
SASAL, INC
SASAL is a business operations and proprietary investment firm. SASAL was built in 2022, and its headquarters are in New York, United States. Founded by a strategic consulting firm, SASAL has the expertise to accurately assess startup potential and business viability. SASAL takes pride in delivering genuine value and earning the trust of its clients. SASAL is always eager to connect with promising startups and ambitious business founders.
CEO – Yurino Sakamoto
I founded SASAL in 2022 in Japan and in 2023 in the US. Before that, I used to be an employee of Accenture Japan and a startup company.
- 2022 – SASAL, INC
- 2021 – 2023 Accenture Japan Ltd
- 2020 – 2021 Seattle Consulting, KK.
Greater New York Chamber of Commerce - NYC
The Greater New York Chamber of Commerce (GNYCC) is a non-profit business advocacy and networking organization based in New York City.
Manhattan Chamber of Commerce
The Manhattan Chamber of Commerce (MCC) is a nonprofit business advocacy and networking organization serving the borough of Manhattan in New York City
SASAL KK
Share: 100 % owned by SASAL, INC.
Business: Business: Operation of SASAL Consortium
Address: 4-8-19 Akasaka, Minato-ku, Tokyo, Japan, Akasaka Front Town 3F 1070052
GIIP Accounting & Advisory - New York, USA
e2 Tax - Tokyo, Japan
United Nations
SASAL KK in Tokyo Oct. 2022
Open MUFG Bank Dec. 2022
SASAL KK's business started July. 2023
SASAL, INC in New York July. 2023
Employee hiring started Oct. 2023
Open JPM Chase Bank Account Feb. 2023
Join New York Chamber April. 2024
Web Activity Started Jul. 2024
Capital ties reorganization HeadJan. 2025
Open USA Interactive Brokers account Feb. 2025
Started United Nation Donation Jul. 2025
Obtained Trademark via uspto - SASALSep. 2025
Manhattan Chamber of Commerce April. 2025
Website was updated Dec.2025