We place GMV at the center of our growth strategy because, for a platform business like SASAL, GMV is one of the clearest indicators of whether real economic value is being created within the ecosystem. Revenue alone can show monetization, but it does not fully capture the scale, quality, and momentum of transactions happening between users. GMV, by contrast, reflects whether the platform is successfully generating meaningful business activity among highly relevant participants. For SASAL, that is especially important because our role is not limited to providing information or introductions; our goal is to create an environment where high-fit companies can meet, build trust, and move into actual cross-border business execution. Focusing on GMV also helps us stay aligned with user value rather than short-term monetization. If users do not receive clear value, transactions will not increase, repeat business will not occur, and the ecosystem will not deepen. In other words, GMV is not just an output metric for us; it is the result of delivering real utility to both sides of the platform. When match quality improves, when companies are connected with partners that are strategically and operationally relevant, and when those relationships develop into ongoing collaboration, GMV expands naturally. That is why our priority is to strengthen the underlying drivers of GMV: better matching precision, higher trust, lower execution burden, and stronger long-term engagement across the ecosystem.

Another reason we emphasize GMV is that it allows us to measure platform strength in a more structurally meaningful way. A cross-border platform cannot be evaluated only by sign-ups, content views, or surface-level engagement. Those indicators may show interest, but they do not prove that the ecosystem is producing business outcomes. GMV, however, directly reflects whether the platform is facilitating real transactions. It serves as a bridge between user activity and economic impact. As transaction volume increases, the platform becomes more valuable not only to existing users but also to future participants, because a growing base of credible activity creates trust, network effects, and stronger reasons to engage repeatedly. Importantly, GMV growth also supports repeatability and ecosystem durability. Our objective is not to drive one-off transactions, but to build a platform where companies continue to return because they repeatedly find value. When users achieve successful outcomes through the platform, they are more likely to come back for additional needs, expand their use cases, and deepen their participation. This creates a compounding effect: better outcomes lead to more trust, more trust leads to more transactions, and more transactions improve the quality and attractiveness of the ecosystem itself. In that sense, GMV is closely linked to retention, relationship depth, and long-term enterprise value. At the same time, we do not view GMV as a vanity metric. Simply increasing transaction volume without quality would weaken the platform over time. That is why our approach is to expand GMV through strong user value creation, not through forced activity. We aim to scale high-quality transactions by improving match relevance, supporting execution, and helping users reduce the friction involved in international business development. In our model, sustainable GMV growth comes from transaction quality as much as from transaction quantity. The stronger the fit between participants, the higher the probability that a transaction becomes repeat business, long-term collaboration, or even a broader strategic relationship. Ultimately, targeting GMV means targeting the health and substance of the ecosystem. It allows us to measure whether SASAL is truly fulfilling its purpose: enabling companies to create business value beyond what they could achieve alone. By creating strong user value, improving the quality of supply-demand matching, and increasing the number of successful and repeat transactions, we can expand GMV in a way that strengthens both the platform and the companies participating in it. For us, GMV is not merely a number to maximize; it is a core signal that the ecosystem is functioning, trust is building, and long-term value creation is taking place.