To operate a travel agency in New York, the US, and Japan, you need to meet specific licenses and requirements. Here’s a breakdown for each location:

New York, US

1. Travel Agency License:
   • Requirement: New York does not have a specific travel agency license requirement. However, travel agents often need an IATA (International Air Transport Association) number, which allows them to book flights and earn commissions[1].
   • Host Agency: Many independent travel agents work with a host agency that provides access to booking systems, training, and an IATA number[1].
2. Seller of Travel Registration:
   • Requirement: While New York itself does not require this, some states like California and Florida do. If you plan to operate in multiple states, you may need to comply with their regulations[1].

Japan

1. Travel Agency License:
   • Requirement: In Japan, you must obtain a travel agency license under the Travel Agency Law. There are three types of licenses: Class I, Class II, and Class III, depending on the scope of your operations[2].
   • Guarantee Requirements: You need to deposit a guarantee amount as part of the licensing process[2].
2. Travel Agency Manager:
   • Requirement: Each travel agency must appoint a certified travel manager who has passed the necessary exams and training[3].
3. Registration with the Ministry of Land, Infrastructure, Transport and Tourism:
   • Requirement: Depending on the class of your travel agency, you may need to register with the Ministry or the local prefecture[3].

Summary

• New York, US: No specific travel agency license, but an IATA number and possibly a host agency are needed.
• Japan: Requires a travel agency license, a certified travel manager, and registration with the appropriate authorities.

If you need more detailed information or assistance with the application process, feel free to ask!

References

[1] How to Become a Travel Agent in New York

[2] Open Travel Agency in Japan

[3] Getting a License for Travel Agency Service｜Support Administrative …

New York Grant

1. New York State Small Business Seed Funding Grant Program

This program provides grant funding to early-stage small and micro businesses, as well as for-profit independent arts and cultural organizations impacted by the pandemic. Grants can be used for various business expenses, including payroll, rent, and utilities[1].

2. Global NY Fund Grant Program

This $35 million fund offers grants to small and medium-sized businesses in New York to help increase exports. Companies can receive up to $25,000, while nonprofits can receive up to $100,000[2].

3. Global NY State Trade Expansion Program (STEP)

In partnership with the U.S. Small Business Administration (SBA), this program provides financial grants to small and medium-sized businesses to increase competitiveness in the export market. Each selected company is eligible to receive up to $10,000 per funding period[2].

4. Empire State Development (ESD) Programs

ESD offers various programs and grants to support business growth in New York. These include funding for business expansion, innovation, and workforce development[3].

References

[1] New York State Small Business Seed Funding Grant Program One Stop …

[2] Small Business Grants in New York: 2024 Updated – Upmetrics

[3] Growth Support in New York | Empire State Development

https://grantsmanagement.ny.gov

https://www.nyc.gov/site/sbs/neighborhoods/grants.page

https://dec.ny.gov/get-involved/grant-applications

SASAL Case

Components

• Voice
• Music
• Background
• Person
• Structure
• No subtitle

Creating Process

1. Decide KPI
2. Decide Atmosphere
3. Make Narration with 5W1H
4. Make Movie
5. Make Animation

Creative CM Example

Advertisement KPI

CTR

The average click-through rate (CTR) can vary depending on the industry and the type of ad platform used. Here are some general benchmarks:

United States

• Google Ads: Nationally, the average CTR for Google Ads is approximately 3.17%[1].
• Facebook Ads: The average CTR is about 1.77%[2].
• LinkedIn Ads: The average CTR is around 0.49%[2].

New York

• Google Ads: The average CTR for Google Ads in New York is around 3.17%[1]. This can vary based on the specific industry and the quality of the ad campaign.

For Google Ads on YouTube, the average click-through rate (CTR) is around 0.65% both in New York and across the United States[3][4]. This means that for every 1,000 impressions, there are approximately 6.5 clicks.

References

[1] 2024 average ad click-through rates (CTRs) for paid search, display, and …

[2] What Is the Average CTR by Ad Platform for Marketing Agencies

[3] YouTube Ad Benchmarks by Industry: Measure Campaigns in 2024 – Mega Digital

[4] Google Ads Benchmarks 2024 by Industry [Original & Latest data]

Culture of the funding business donating in the US.

The culture of business donations and funding in the United States is deeply rooted in the country’s philanthropic traditions and has evolved significantly over time. Here are some key aspects of this culture:

Historical Context

Philanthropy has long been a part of American culture, with notable figures like Andrew Carnegie and John D. Rockefeller setting early examples of large-scale charitable giving. Their legacies have influenced modern corporate philanthropy, encouraging businesses to contribute to societal well-being.

Motivations for Business Donations

1. Corporate Social Responsibility (CSR): Many businesses engage in philanthropy as part of their CSR strategies. This involves not only donating money but also investing in sustainable practices and community development1.
2. Tax Incentives: The U.S. tax system provides incentives for charitable donations, allowing businesses to deduct contributions from their taxable income. This encourages companies to support various causes2.
3. Brand Image and Reputation: Companies often donate to enhance their public image and build goodwill among consumers. Philanthropic activities can improve brand loyalty and attract customers who value corporate responsibility3.
4. Employee Engagement: Businesses also use philanthropy to engage employees, fostering a sense of pride and purpose. Many companies match employee donations or organize volunteer opportunities3.

Popular Areas of Donation

1. Education: Businesses frequently donate to educational institutions and programs, supporting scholarships, research, and infrastructure development1.
2. Health and Human Services: Donations to healthcare organizations, hospitals, and human services are common, especially in response to crises like the COVID-19 pandemic1.
3. Environmental Causes: With growing awareness of environmental issues, many companies are investing in sustainability initiatives and supporting environmental nonprofits1.
4. Arts and Culture: Support for the arts, museums, and cultural institutions helps preserve cultural heritage and promote creativity1.

Trends and Innovations

1. Impact Investing: Beyond traditional donations, businesses are increasingly engaging in impact investing, where they invest in projects that generate social and environmental benefits alongside financial returns3.
2. Collaborative Philanthropy: Companies are partnering with other businesses, nonprofits, and government entities to amplify their impact. Collaborative efforts can address complex social issues more effectively3.
3. Technology and Data: The use of technology and data analytics is transforming philanthropy, enabling businesses to track the impact of their donations and make data-driven decisions3.

Challenges

1. Economic Fluctuations: Economic downturns can affect the level of corporate donations, as businesses may prioritize financial stability over philanthropic activities1.
2. Measuring Impact: Assessing the true impact of donations can be challenging, and businesses are increasingly seeking ways to ensure their contributions lead to meaningful change3.

Conclusion

The culture of business donations in the U.S. is characterized by a strong tradition of giving, driven by a combination of altruistic and strategic motivations. As businesses continue to innovate and collaborate, their philanthropic efforts are likely to become even more impactful and integrated into their core operations.

Recommended Crowdfunding Platforms in the United States

When considering crowdfunding in the United States, there are several platforms that stand out due to their unique features and benefits. Here are some of the top recommendations:

1. Kickstarter
   • Overview: One of the largest crowdfunding platforms globally, focused on creative projects.
   • Features: Uses an “all-or-nothing” funding model, meaning funds are only collected if the project meets its goal.
   • Best for: Art, design, technology, games, and other creative projects.
2. Indiegogo
   • Overview: A popular platform similar to Kickstarter, offering flexible funding options.
   • Features: Allows for “flexible funding,” meaning you can keep the funds raised even if the goal is not met.
   • Best for: Technology, health, education, social causes, and more.
3. GoFundMe
   • Overview: Specializes in personal and community fundraising.
   • Features: Ideal for urgent needs such as medical expenses, education costs, and disaster relief.
   • Best for: Personal medical expenses, education costs, disaster relief, and charitable activities.
4. Patreon
   • Overview: A platform for creators to receive ongoing support from their fans.
   • Features: Uses a subscription model, allowing creators to earn regular income.
   • Best for: Artists, musicians, podcasters, YouTubers, and other content creators.
5. CircleUp
   • Overview: An equity crowdfunding platform for consumer goods companies.
   • Features: Provides funding and networking opportunities for growing consumer goods businesses.
   • Best for: Consumer goods companies and startups.

How to Choose a Crowdfunding Platform

When selecting a crowdfunding platform, consider the following points:

• Type of Project: Identify the category your project falls into and choose a platform that specializes in that area.
• Funding Goal: Check the funding model (all-or-nothing vs. flexible funding) to see which aligns with your needs.
• Fees: Compare the fees charged by each platform to ensure it fits within your budget.
• Support and Community: Consider the level of support and the activity of the community on the platform.

SASAL’s Case

Currency Differences

Currencies are the backbone of global trade and finance, with each country typically having its own unique currency. There are currently about 180 recognized currencies worldwide[1]. Here are some key points about global currencies:

1. Major Currencies: The most traded currencies in the foreign exchange market include the US Dollar (USD), Euro (EUR), Japanese Yen (JPY), British Pound Sterling (GBP), Australian Dollar (AUD), Canadian Dollar (CAD), Swiss Franc (CHF), and New Zealand Dollar (NZD)[2].
2. Strongest Currency: The Kuwaiti Dinar (KWD) is often considered the world’s strongest currency, with a high exchange rate against the US Dollar[2].
3. Widely Used Currencies: The Euro is used by 23 countries, making it one of the most widely adopted currencies. The US Dollar is also used in several countries outside the United States[2].
4. Currency Pegging: Some countries peg their currencies to more stable ones to maintain economic stability. For example, the Danish Krone (DKK) is pegged to the Euro (EUR)[3].
5. Cryptocurrencies: Digital currencies like Bitcoin (BTC) and Ethereum (ETH) are gaining popularity as alternative forms of currency, offering decentralized and borderless transactions[3].

Service Differences

Service can vary greatly depending on cultural and regional contexts. Here are some different types of service and how they manifest around the world:

1. Customer Service: In the United States, customer service is often characterized by a high level of friendliness and a focus on customer satisfaction. In contrast, customer service in Japan emphasizes politeness and efficiency[1].
2. Community Service: Community service involves volunteering time and resources to benefit society. This can range from environmental clean-up efforts to organizing food drives[1].
3. Public Service: Public service refers to government employment aimed at serving the public interest. This includes roles in healthcare, education, and law enforcement[1].
4. Self-Service: With the rise of technology, self-service options like online banking and self-checkout kiosks have become more prevalent, empowering individuals to perform tasks independently[1].
5. Cultural Differences in Service: Cultural norms significantly influence service expectations. For instance, in France, it is customary to greet with “bonjour” before any service interaction, while in the US, service workers often engage in small talk and express friendliness[1][2].

Conclusion

Understanding the differences in currency and service around the world can enhance our appreciation of global diversity. Whether it’s the strength of a currency or the approach to customer service, these differences shape our interactions and experiences in the global marketplace.

References

[1] Learn from customer service cultures around the world – KnowledgeOwl

[2] International Customer Service: Best Insights for 2024

[3] List of all currencies of the world – countries-worldwide.com

United Nations (UN)

• UN Statistics Division (UNSD): Provides global data on population, economy, society, and environment.

World Bank

• World Development Indicators: Offers extensive data on global development, including economic, social, and environmental indicators.

International Monetary Fund (IMF)

• IMF Data: Publishes data on global financial stability, economic growth, and international trade.

Organisation for Economic Co-operation and Development (OECD)

• OECD Data: Provides statistics on economic performance, social well-being, and environmental sustainability across member and partner countries.

World Health Organization (WHO)

• Global Health Observatory: Offers data on global health, including disease prevalence, healthcare access, and health outcomes.

United Nations Educational, Scientific and Cultural Organization (UNESCO)

• UNESCO Institute for Statistics: Collects data on education, science, culture, and communication.

United States Government

• Data.gov: The U.S. government’s open data portal, providing access to a wide range of datasets from various federal agencies.

In the SASAL, we use the tool published on large corporations. In the case of the start-up, some corporation uses the start-up tool; however, if you would like to do business with a large corporation, it is better to use those tools because when you would like to do business with a large corporation, it is easy to catch up.

1. Microsoft
2. Google
3. Adobe
4. LinkedIn
5. Amazon
6. Amex

Employee benefits play a very important role in increasing employee satisfaction and corporate competitiveness. Below, we will introduce the standards and background of common employee benefits in American companies.

Background
The US welfare system began in the 1930s during the Great Depression. The origin of this system was that companies began to provide health insurance and pension plans for their employees in order to solve the labor shortage1. Nowadays, welfare benefits are an important part of corporate strategy in order to secure excellent human resources and increase employee satisfaction.

1. Health Insurance
   In the United States, there is no universal health insurance system, so health insurance provided by companies is very important. Many companies provide health insurance, dental insurance, and eye insurance for their employees and their families. It is common for companies to pay part or all of the insurance premiums1.
2. Pension plans
   It is common for U.S. companies to offer defined contribution pension plans such as 401(k) plans. Employees put a portion of their salary into the pension plan, and the company matches a certain percentage of the contribution2.
3. Paid time off and sick leave
   U.S. companies offer paid time off (PTO) and sick leave. PTO is generally around 10 days per year, and sick leave is often offered as well1.
4. Stock options
   Many companies offer stock options to employees as an incentive for the company’s growth. This increases employees’ sense of participation in the company and has the effect of retaining talented people2.
5. Other employee benefits
   • Company cars, computers, mobile phones: These may be provided if they are necessary for a particular job.
   • Relocation assistance: Some companies will help with the cost of moving when you are transferred or newly hired.
   • Flexible working hours: Flexible working hours are provided to support a good work-life balance.
   • Gym membership assistance: Some companies will help with the cost of gym membership to promote health.

Handling financial products as a financial services provider in New York involves adhering to various regulations and obtaining necessary licenses. Here are some key points to consider:

Regulatory Compliance

1. Licensing: Financial services providers must obtain appropriate licenses from the New York State Department of Financial Services (DFS). This includes licenses for activities such as brokerage, investment advisory, and banking1.
2. Regulations: Providers must comply with state and federal regulations, including the Truth in Lending Act, the Federal Trade Commission Act, and New York’s General Business Law Article 22-A, which prohibits deceptive practices2.
3. Consumer Protection: The DFS enforces consumer protection laws to prevent deceptive practices and ensure transparency in financial transactions2.

Key Licenses and Requirements

1. Broker-Dealer License: Required for firms engaging in the buying and selling of securities. This involves registration with both the DFS and the Financial Industry Regulatory Authority (FINRA)1.
2. Investment Adviser License: Necessary for firms providing investment advice. This requires registration with the DFS and, depending on the firm’s size, the Securities and Exchange Commission (SEC)1.
3. Banking License: For institutions offering banking services, including deposits and loans. This involves compliance with both state and federal banking regulations1.

Ongoing Compliance

1. Reporting: Regular reporting to regulatory bodies is required to ensure ongoing compliance with financial regulations1.
2. Audits and Examinations: Financial institutions are subject to periodic audits and examinations by the DFS to ensure adherence to regulatory standards1.
3. Training and Education: Continuous training for employees on regulatory changes and compliance requirements is essential1.

Consumer Interaction

1. Disclosure Requirements: Providers must disclose all relevant information about financial products to consumers, including risks, fees, and terms2.
2. Complaint Handling: Establishing a robust system for handling consumer complaints and resolving disputes is crucial2.

Other Licenses

Handling financial products in the U.S. as a financial services provider involves obtaining various licenses, each tailored to specific activities. Here are more detailed descriptions of the key licenses required:

1. Broker-Dealer License

• Purpose: Required for firms that buy and sell securities on behalf of clients.
• Regulatory Body: FINRA (Financial Industry Regulatory Authority).
• Requirements: Firms must register with FINRA and the SEC, and individuals within the firm must pass the Series 7 and Series 63 exams1.

2. Investment Adviser License

• Purpose: Necessary for firms providing investment advice or managing investment portfolios.
• Regulatory Body: SEC or state securities regulators.
• Requirements: Firms must register with the SEC if managing over $100 million in assets, otherwise with state regulators. Individuals must pass the Series 65 or Series 66 exams2.

3. Commodity Trading Advisor (CTA) License

• Purpose: Required for firms advising on commodity trading.
• Regulatory Body: CFTC (Commodity Futures Trading Commission).
• Requirements: Registration with the CFTC and membership in the NFA (National Futures Association). Individuals must pass the Series 3 exam3.

4. Money Transmitter License

• Purpose: Needed for businesses that transfer money or provide payment services.
• Regulatory Body: State financial regulatory agencies.
• Requirements: Varies by state, but generally includes background checks, financial statements, and bonding requirements1.

5. Mortgage Broker License

• Purpose: Required for firms that broker mortgage loans.
• Regulatory Body: State financial regulatory agencies.
• Requirements: Varies by state, typically includes passing the SAFE Mortgage Loan Originator Test and meeting education requirements.

6. Insurance Broker License

• Purpose: Necessary for firms selling insurance products.
• Regulatory Body: State insurance departments.
• Requirements: Varies by state, generally includes passing state-specific insurance exams and meeting continuing education requirements.

7. Investment Company License

• Purpose: For firms that issue securities and are primarily engaged in investing, reinvesting, or trading in securities.
• Regulatory Body: SEC.
• Requirements: Registration with the SEC and compliance with the Investment Company Act of 19402.

Ongoing Compliance

• Reporting: Regular reporting to regulatory bodies to ensure compliance with financial regulations.
• Audits and Examinations: Periodic audits and examinations by regulatory bodies.
• Training and Education: Continuous training for employees on regulatory changes and compliance requirements12.