Designing Effective Human Resource (HR) strategies can significantly enhance employee satisfaction and organizational success. One innovative approach is Design Thinking in HR, which involves understanding employees’ needs through interviews and observations, clearly articulating problems from their perspective, brainstorming potential solutions, developing small-scale models of these solutions, and implementing them on a trial basis to gather feedback.

Basic things we need to consider

Employee Experience

Focusing on the Employee Experience is also crucial. This means treating employees as customers by prioritizing their experience throughout their journey with the company. Streamlining recruitment and onboarding processes, tailoring training and career development plans to individual needs, and setting clear goals with regular feedback and support are key components.

Data-Driven

Utilizing Data-Driven HR Strategies can help make informed decisions about HR practices. This involves predicting future workforce needs, identifying trends in employee performance and satisfaction, and developing targeted retention strategies.

Culture of Diversity and Inclusion

Promoting a culture of Diversity and Inclusion is essential. This can be achieved by reducing biases in recruitment, creating support systems for marginalized groups, and encouraging an empathy-driven workplace culture.

Finally, Strategic HR Planning involves developing a comprehensive HR strategy that aligns with overall business objectives. This includes assessing current employee skills, forecasting future needs, revisiting organizational design to ensure it supports strategic goals, and establishing key performance indicators (KPIs) to measure HR effectiveness.

SASAL, INC’s Direction

We run our company on a job-based recruitment basis. Some major foreign companies have an internal system that shows employees their next career path options, making it easier for them to see what their future looks like.

In some companies, the internal system provides employees with a clear picture of their future. The work designers can proceed more smoothly after the system is revised by designing the work considering the turnover of employees.

The work will be carried out with the background of the work in each country in mind. It is necessary to promote work based on understanding the cultural background of each country with regard to the HR system. As the cost of living differs from country to country, it is necessary to design a system that is rooted in the local context. In order to design a locally based system, it is first necessary to design a basic system, and we will draft a system design for the company that will be the head office. We will then design the system for the subsidiary company in a way that mimics the design of the head office. In this way, the reference company is clarified, and the career paths can be designed without any inconsistencies in each subsidiary.

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Advertising is a crucial aspect of any business strategy, and there are numerous ways to reach potential customers. Each method has its unique strengths and can be tailored to fit specific goals and audiences. Based on your intent we need to change the way of the advertisement. Also, talking about the advertisement, it is better for each corporation to do it themselves because it takes a lot of knowledge of your corporation and costs, even if you ask the advertisement to the others it tends to be no mean unfortunately. In this article, SASAL shares the basic knowledge of the advertisement.

Traditional Advertising

Print Advertising remains a powerful tool, especially for local businesses. For instance, a local restaurant might place a full-page ad in the Sunday newspaper to attract weekend diners. Magazines offer a way to target niche audiences; a high-end watch brand might advertise in a luxury lifestyle magazine to reach affluent readers. Brochures and flyers are versatile and cost-effective, perfect for promoting local events or new business openings.

Broadcast Advertising includes television and radio commercials. TV ads are particularly impactful due to their visual and auditory storytelling capabilities. For example, Coca-Cola’s holiday commercials often feature heartwarming stories that resonate with viewers. Radio ads, on the other hand, can target specific demographics based on the station and time slot. A local car dealership might run ads during morning commutes to reach potential buyers.

Outdoor Advertising is another traditional method that remains effective. Billboards in high-traffic areas are hard to miss and great for brand recall. A tech company might use billboards in Silicon Valley to promote a new gadget. Transit ads, such as those on buses and trains, are effective in urban areas with heavy public transportation use. A movie studio might advertise a new film on subway cars to reach daily commuters.

Direct Mail involves sending personalized promotional materials directly to consumers. This method can be highly targeted and engaging. For example, a real estate agent might send postcards to homeowners in a specific area, highlighting recent sales and offering free home valuations.

Digital Advertising

Social Media Advertising has revolutionized the way businesses reach their audiences. Platforms like Facebook and Instagram allow for precise targeting based on user data. A fashion brand might use Instagram ads to showcase new collections to users who have shown interest in similar brands. LinkedIn is ideal for B2B marketing, where a software company might use ads to reach decision-makers in specific industries.

Search Engine Advertising includes Pay-Per-Click (PPC) and Search Engine Optimization (SEO). PPC ads appear in search engine results, and advertisers pay only when the ad is clicked. An online retailer might bid on keywords like “buy running shoes” to appear at the top of search results. SEO involves improving website content to rank higher organically. A travel blog might optimize articles for keywords like “best travel destinations 2024” to attract more visitors.

Display Advertising involves banner ads on websites, which can be targeted based on user behavior. An electronics retailer might display ads for laptops on tech news sites. Video Advertising, such as pre-roll ads on YouTube, is engaging and can convey complex messages effectively. A car manufacturer might run a 30-second ad showcasing a new model before a popular tech review video.

Native Advertising blends in with the platform’s content, making it less intrusive and more engaging. A financial services company might publish a sponsored article on a news website about retirement planning.

Other Methods

Content Marketing focuses on creating valuable content to attract and engage an audience. A skincare brand might run a blog with tips on skincare routines, subtly promoting their products. Influencer Marketing involves partnering with influencers to promote products. A fitness brand might collaborate with a popular fitness influencer to showcase their new workout gear on Instagram.

Email Marketing is a direct way to reach customers. An e-commerce site might send a weekly newsletter with special offers and new arrivals. Mobile Advertising includes ads designed for mobile devices, such as in-app ads. A game developer might run ads for their new game within other popular mobile games.

Guerilla Marketing uses unconventional strategies to grab attention. A beverage company might set up a flash mob in a busy city square to promote a new drink.

Examples of Effective Advertising Techniques

Storytelling is a powerful tool in advertising. Nike’s “Just Do It” campaign often features stories of athletes overcoming challenges, which resonates deeply with viewers. Color Psychology uses colors to evoke emotions. McDonald’s uses red and yellow to stimulate appetite and create a sense of urgency.

FOMO (Fear of Missing Out) creates urgency. Limited-time offers like Amazon’s Prime Day create a rush to buy before the deals end. Social Proof leverages testimonials and reviews. Amazon prominently displays customer reviews and ratings to build trust and encourage purchases. Influencer Advertising uses influencers’ reach. A beauty brand might partner with a YouTube makeup artist to demonstrate their products in tutorials.

By understanding and utilizing these advertising methods, businesses can effectively reach and engage their target audience. Each method can be tailored to fit specific goals, ensuring a successful advertising strategy.

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The background of YouTube is amazing, as we expected. If you have a corporation, SASAL strongly recommends that you have your own advertisement platform, like YouTube. In this article, SASAL recommends how to monetize YouTube within one month.

Contents Direction

For the right operation of YouTube, we need to consider the right content.

Monetization

For Register: Google Ad

By using the

For watching hour: YouTube

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SASAL is using the logistics department as an advertisement.

https://sellercentral.amazon.com

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SASAL, INC. sells products to clients. We are doing this one at retail cost, and other products are said to be three times the cost. SASAL sells its products at two times the price to ensure SASAL’s clients can utilize the excellent service for a long time(the cost price includes a shipping fee). Please ask a counselor when you want to ask about the product based on your corporation’s strategy. SASAL, INC. adds the products by hearing your opinion.

How to trade from the Manufacturer

SASAL, INC. operates this service for corporations that lack internal knowledge or internal operations. Because of the client, it is cheaper than other SASALs to use Alibaba.com to import the product. Those are the flow of SASAL, INC. It takes two months at most. When you would like to shorten and lower the costs of operating your corporation, that will be realized.

1. SASAL, INC got the payment from the client.
2. SASAL, INC orders the product to the vendor.
3. SASAL, INC got the product from the vendor.
4. SASAL, INC ships the product to the client.
5. The client gets the products.

How to check the cost in general

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In this article, SASAL would like to share the importance of global trade. Tariffs are a powerful tool in international trade policy, used to protect domestic industries, generate revenue, and influence trade relationships. However, they can also lead to higher consumer prices and trade disputes. Understanding how tariffs work helps in comprehending the complexities of global trade dynamics.

United States

The United States remains a pivotal player in global trade, characterized by its substantial import and export activities. Here are some detailed trends:

• Reshoring Manufacturing: In recent years, there has been a significant push to bring manufacturing back to the U.S. This initiative aims to reduce dependency on foreign supplies, particularly in critical sectors such as technology and pharmaceuticals. The COVID-19 pandemic highlighted vulnerabilities in global supply chains, prompting this shift.
• Trade Deficit: The U.S. often runs a trade deficit, meaning it imports more than it exports. This is particularly evident in consumer goods and electronics. Efforts to balance this deficit include negotiating new trade deals and imposing tariffs on certain imports.
• Technological Exports: Despite the trade deficit, the U.S. is a leading exporter of advanced technology products, including aerospace, medical devices, and software.

China

China continues to dominate global trade with its vast export of manufactured goods. Detailed trends include:

• High-Tech Imports: To support its manufacturing sector, China has been increasing its imports of high-tech products and raw materials. This includes semiconductors, which are crucial for electronics manufacturing.
• Belt and Road Initiative: This ambitious infrastructure project aims to expand trade routes and partnerships across Asia, Africa, and Europe. By investing in infrastructure in these regions, China is creating new markets for its goods and securing supply chains.
• Export Dominance: China remains the world’s largest exporter, with significant exports in electronics, machinery, and textiles. The country’s trade policies and competitive pricing have solidified its position in global markets.

Germany

Germany’s economy is heavily reliant on exports, particularly in the automotive and machinery sectors. Here are some detailed insights:

• Export Reliance: A significant portion of Germany’s GDP comes from exports. This makes the country highly sensitive to global economic shifts and trade policies. For instance, trade tensions between major economies can have a direct impact on German exports.
• Trade Surplus: Germany often runs a trade surplus, meaning it exports more than it imports. This surplus is driven by high demand for German engineering and manufacturing, particularly in the automotive sector.
• Green Technology: Germany is also a leader in green technology exports, including renewable energy solutions and energy-efficient machinery. This aligns with global trends towards sustainability and environmental responsibility.

India

India is expanding its trade footprint by diversifying its export base. Detailed trends include:

• Pharmaceuticals and Electronics: India is becoming a major exporter of pharmaceuticals and electronics. The country’s pharmaceutical industry is known for producing generic drugs at competitive prices, while its electronics sector is growing rapidly.
• Trade Agreements: India is actively seeking new trade agreements to boost exports and reduce trade barriers. These agreements aim to open up new markets for Indian goods and services, enhancing the country’s global trade presence.
• Service Exports: In addition to goods, India is a leading exporter of IT services. The country’s IT sector provides software development, customer support, and other services to clients around the world.

Japan

Japan’s trade is characterized by high-tech exports and a significant trade surplus. Detailed trends include:

• Technological Exports: Japan is known for its advanced technology products, including automobiles, electronics, and robotics. These high-value exports contribute significantly to the country’s trade surplus.
• Supply Chain Challenges: Japan faces challenges from regional competition and shifting global supply chains. The country is adapting by investing in new technologies and seeking to diversify its supply sources.
• Aging Population: Japan’s aging population presents both challenges and opportunities for trade. While it may reduce the domestic labor force, it also drives demand for advanced healthcare technologies and services.

Developing Countries

Many developing countries are working to increase their participation in global trade. Detailed trends include:

• Infrastructure Improvements: Investing in infrastructure is a key strategy for many developing countries. Improved ports, roads, and communication networks facilitate trade and attract foreign investment.
• Reducing Barriers: Efforts to lower trade barriers, such as tariffs and quotas, are helping developing countries integrate more fully into the global economy. These measures make it easier for these countries to export their goods and services.
• Diversification: Developing countries are diversifying their economies to reduce reliance on a single export commodity. This includes expanding into new sectors such as manufacturing, services, and technology.

What Are Tariffs?

Tariffs are taxes or duties imposed by a government on imported goods. They are designed to make imported products more expensive compared to domestic products, thereby protecting local industries from foreign competition¹.

1. Ad Valorem Tariffs: These are calculated as a percentage of the value of the imported goods. For example, a 10% ad valorem tariff on a $100 item would add $10 to its cost².
2. Specific Tariffs: These are fixed fees based on the quantity of goods imported, such as $5 per kilogram².
3. Compound Tariffs: These combine both ad valorem and specific tariffs, applying a percentage of the value plus a fixed fee².

How Tariffs Work

• Imposition: When a country imposes a tariff, it increases the cost of imported goods. This makes foreign products less competitive compared to domestic products².
• Collection: Tariffs are collected by the customs authority of the importing country. For example, in the U.S., the Customs and Border Protection agency collects tariffs on behalf of the Commerce Department².
• Impact on Prices: The additional cost of tariffs is usually passed on to consumers, leading to higher prices for imported goods².

Reasons for Tariffs

1. Protecting Domestic Industries: Tariffs protect emerging or struggling domestic industries from foreign competition by making imported goods more expensive².
2. Revenue Generation: Governments use tariffs as a source of revenue².
3. Retaliation: Tariffs can be used as a tool for retaliation in trade disputes. If one country imposes tariffs, the affected country might respond with its own tariffs³.
4. National Security: Tariffs can protect industries crucial to national security, such as defense and technology².

Effects of Tariffs

• Trade Flows: Tariffs can alter global trade flows by making certain goods more expensive and less attractive to import³.
• Economic Impact: While tariffs can protect domestic jobs and industries, they can also lead to higher prices for consumers and potential trade wars³.
• Retaliation: Countries affected by tariffs often impose retaliatory tariffs, which can escalate into trade disputes and reduce overall trade³.

Examples of Tariffs in Action

• U.S.-China Trade War: The U.S. imposed tariffs on Chinese goods to address trade imbalances and intellectual property theft. China responded with its own tariffs on U.S. goods, leading to a significant reduction in trade between the two countries³.
• EU Tariffs on Steel: The European Union has imposed tariffs on steel imports to protect its steel industry from cheaper foreign steel, particularly from China².

¹: MasterClass ²: Investopedia ³: The Hartford

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