Things you need to consider

1. Regulatory Compliance:
   • Export Control Regulations: Understand export control laws, such as the U.S. Export Administration Regulations (EAR) and International Traffic in Arms Regulations (ITAR), which govern the export of sensitive technologies and defense-related items.
   • Import Quotas: Be aware of import quotas that limit the quantity of certain goods that can be imported into a country during a specific period.
   • Harmonized System (HS) Codes: Use the correct HS codes for your products to ensure accurate classification and avoid delays or penalties.
2. Transportation Modes:
   • Charter Services: For large or specialized shipments, consider chartering a vessel or aircraft. This can provide flexibility and control over the shipping schedule.
   • Cold Chain Logistics: For perishable goods, implement cold chain logistics to maintain the required temperature throughout the transportation process.
   • Last-Mile Delivery: Plan for efficient last-mile delivery, which is the final step of the shipping process from a distribution center to the end customer.
3. Cost Management:
   • Freight Rate Negotiation: Regularly negotiate freight rates with carriers to secure the best possible terms.
   • Duty Drawback Programs: Explore duty drawback programs that allow for the refund of duties paid on imported goods that are subsequently exported.
   • Cost Allocation: Implement cost allocation methods to accurately distribute transportation costs across different departments or products.
4. Vendor Management:
   • Supplier Risk Assessment: Conduct thorough risk assessments of suppliers to identify potential vulnerabilities and mitigate risks.
   • Supplier Development Programs: Invest in supplier development programs to improve the capabilities and performance of your suppliers.
   • Collaborative Planning: Engage in collaborative planning with suppliers to align production schedules and inventory levels.
5. Cultural and Ethical Considerations:
   • Language Barriers: Address language barriers by employing multilingual staff or using translation services to facilitate communication.
   • Local Holidays and Customs: Be mindful of local holidays and customs that may affect business operations and shipping schedules.
   • Ethical Sourcing: Ensure that your sourcing practices are ethical, including fair labor practices and environmentally sustainable methods.
6. Quality Control:
   • Statistical Process Control (SPC): Use SPC techniques to monitor and control production processes, ensuring consistent quality.
   • Corrective and Preventive Actions (CAPA): Implement CAPA processes to address quality issues and prevent recurrence.
   • Supplier Quality Agreements: Establish quality agreements with suppliers that outline specific quality requirements and expectations.
7. Logistics and Documentation:
   • Advanced Shipping Notices (ASN): Use ASNs to provide detailed information about upcoming shipments, improving visibility and planning.
   • Document Management Systems: Implement document management systems to organize and store all shipping-related documents electronically.
   • Customs Valuation: Ensure accurate customs valuation of goods to avoid disputes and penalties.
8. Risk Management:
   • Supply Chain Mapping: Map out your entire supply chain to identify potential risks and dependencies.
   • Scenario Planning: Conduct scenario planning exercises to prepare for various risk scenarios and develop appropriate responses.
   • Supplier Contingency Plans: Work with suppliers to develop contingency plans for potential disruptions.

SASAL, INC recommendation

SASAL, INC. recommends those steps because we can start with a small budget and lots, which makes it easy for customers to buy. If we could sell the product to the client directly, we would be able to try B2B selling by using our past case of B2C selling; we would be able to sell to a wider market by using Amazon because if you are a beginner at each platform, you need to catch up while selling the small platform.

Clients and SASAL need to improve the product more while selling, so by using SASAL, INC’s current selling platform, and you can pass the test selling with a saving fee.

Surely, you have already tried to sell the product on Amazon and Alibaba, and there is a budget and lots; in that case, it’s no problem to start from those platforms.

For that service, you need to contact the SASAL counselor service. Please feel free to contact us. Thank you.

	Shopify	Woo Commerce	Amazon	Alibaba
Difficulty	Easy	Easy	Middle	Difficult
Budget	Low	Low	High	High
Operating Margin	High	High	Low	Low
Lot	Small	Middle	Small	High
Advertisement Fee	No SASAL prepares	No SASAL prepares	High Client Budget	Small Client Budget
Insourcing Difficulty	Easy	High	Middle	Middle

Counselor Service

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Each search platform has its own unique strengths and user base, contributing to the overall diversity of the search engine market. The number of impressions generated by each platform reflects their reach and influence in the digital landscape. From Google’s vast global dominance to niche players like DuckDuckGo and Ecosia, each platform offers valuable opportunities for businesses and users alike.

What is a search engine

A search engine is a powerful tool that helps users find information on the internet. When you type a query into a search engine, it uses complex algorithms to scan its vast database of indexed web pages and other content. The search engine then presents a list of results that are most relevant to your query. These results can include web pages, images, videos, news articles, and more.

Popular search engines like Google, Bing, and DuckDuckGo each have their own unique methods for ranking and displaying results. They consider various factors such as the relevance of the content, the quality of the website, and the user’s location and search history.

Search engines have become an essential part of our daily lives, making it easier to access information, learn new things, and stay connected with the world.

Market Size

Google

Google is the powerhouse of search engines, handling an astounding number of searches daily. With over 8.5 billion searches per day, this equates to approximately 255 billion searches per month. Google’s market share stands at around 92%, making it the most dominant player in the search engine market. The sheer volume of searches translates into a massive number of impressions, which include organic search results, paid advertisements, Google News, and Google Discover.

Google’s advertising platform, Google Ads, plays a significant role in generating impressions. Advertisers bid on keywords to display their ads in search results, and each time an ad is displayed, it counts as an impression. This system allows businesses to reach a vast audience, contributing to the high number of impressions on Google.

Bing

Bing, operated by Microsoft, holds a smaller but still significant share of the search market. It accounts for about 3.23% of global searches, which translates to approximately 12 billion searches per month. Bing’s integration with Microsoft products, such as Windows and Office, enhances its visibility and usage. This integration means that users often encounter Bing through default settings in these products, contributing to its overall impressions.

Bing Ads, similar to Google Ads, allows advertisers to bid on keywords and display their ads in search results. Each time an ad is shown, it counts as an impression. Bing’s audience, while smaller than Google’s, is still substantial, providing a valuable platform for advertisers.

Yahoo!

Yahoo!, powered by Bing, has a market share of around 1.16%, translating to roughly 4 billion searches per month. Yahoo! remains a notable player in the search engine market, particularly in regions where it has a strong user base. Yahoo! Search generates impressions through both organic search results and paid advertisements.

Yahoo! Gemini, the advertising platform for Yahoo!, offers native ads and search ads, contributing to the overall impressions. Native ads blend seamlessly with the content, providing a less intrusive experience for users while still generating impressions.

Baidu

Baidu is the leading search engine in China, capturing about 52.15% of the Chinese search market. With China’s vast internet user base, Baidu processes billions of searches monthly, making it a significant source of impressions in the region. Baidu’s dominance in China is comparable to Google’s global dominance, and it offers a wide range of services, including search, maps, and news.

Baidu’s advertising platform, Baidu Ads, allows businesses to reach the Chinese market through search ads, display ads, and more. Each time an ad is displayed, it counts as an impression, contributing to the high number of impressions on Baidu.

DuckDuckGo

DuckDuckGo is known for its privacy-focused approach and has been gaining popularity. It handles over 4.5 billion searches per month. While its market share is smaller compared to giants like Google, its unique selling proposition attracts a dedicated user base concerned with privacy and data security. DuckDuckGo does not track users, which appeals to those who prioritize online privacy.

DuckDuckGo generates impressions through organic search results and contextual advertisements. These ads are based on the search query rather than user data, aligning with DuckDuckGo’s privacy principles.

Yandex

Yandex is the most popular search engine in Russia, holding nearly 71% of the market share in its home country. This dominance translates to billions of searches and impressions each month within Russia. Yandex offers a variety of services similar to Google, including search, maps, and email, which helps maintain its strong presence.

Yandex.Direct, the advertising platform for Yandex, allows businesses to display ads in search results and across the Yandex network. Each ad display counts as an impression, contributing to the overall number of impressions on Yandex.

Naver

Naver is South Korea’s leading search engine, with a market share of 53.04% in the country. It processes a significant number of searches monthly, making it a key player in the South Korean market. Naver’s ecosystem includes various services like blogs, news, and shopping, which contribute to its high number of impressions.

Naver Ads, the advertising platform for Naver, offers search ads, display ads, and more. Each time an ad is displayed, it counts as an impression, adding to the overall impressions on Naver.

Ecosia

Ecosia, the search engine that plants trees, handles millions of searches each month. It has planted nearly 210 million trees to date, reflecting its growing user base and the number of impressions it generates. Ecosia’s mission-driven approach attracts environmentally conscious users who want to make a positive impact through their searches.

Ecosia generates impressions through organic search results and advertisements. The revenue from these ads is used to fund tree planting projects, aligning with Ecosia’s environmental mission.

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Designing Effective Human Resource (HR) strategies can significantly enhance employee satisfaction and organizational success. One innovative approach is Design Thinking in HR, which involves understanding employees’ needs through interviews and observations, clearly articulating problems from their perspective, brainstorming potential solutions, developing small-scale models of these solutions, and implementing them on a trial basis to gather feedback.

Basic things we need to consider

Employee Experience

Focusing on the Employee Experience is also crucial. This means treating employees as customers by prioritizing their experience throughout their journey with the company. Streamlining recruitment and onboarding processes, tailoring training and career development plans to individual needs, and setting clear goals with regular feedback and support are key components.

Data-Driven

Utilizing Data-Driven HR Strategies can help make informed decisions about HR practices. This involves predicting future workforce needs, identifying trends in employee performance and satisfaction, and developing targeted retention strategies.

Culture of Diversity and Inclusion

Promoting a culture of Diversity and Inclusion is essential. This can be achieved by reducing biases in recruitment, creating support systems for marginalized groups, and encouraging an empathy-driven workplace culture.

Finally, Strategic HR Planning involves developing a comprehensive HR strategy that aligns with overall business objectives. This includes assessing current employee skills, forecasting future needs, revisiting organizational design to ensure it supports strategic goals, and establishing key performance indicators (KPIs) to measure HR effectiveness.

SASAL, INC’s Direction

We run our company on a job-based recruitment basis. Some major foreign companies have an internal system that shows employees their next career path options, making it easier for them to see what their future looks like.

In some companies, the internal system provides employees with a clear picture of their future. The work designers can proceed more smoothly after the system is revised by designing the work considering the turnover of employees.

The work will be carried out with the background of the work in each country in mind. It is necessary to promote work based on understanding the cultural background of each country with regard to the HR system. As the cost of living differs from country to country, it is necessary to design a system that is rooted in the local context. In order to design a locally based system, it is first necessary to design a basic system, and we will draft a system design for the company that will be the head office. We will then design the system for the subsidiary company in a way that mimics the design of the head office. In this way, the reference company is clarified, and the career paths can be designed without any inconsistencies in each subsidiary.

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Advertising is a crucial aspect of any business strategy, and there are numerous ways to reach potential customers. Each method has its unique strengths and can be tailored to fit specific goals and audiences. Based on your intent we need to change the way of the advertisement. Also, talking about the advertisement, it is better for each corporation to do it themselves because it takes a lot of knowledge of your corporation and costs, even if you ask the advertisement to the others it tends to be no mean unfortunately. In this article, SASAL shares the basic knowledge of the advertisement.

Traditional Advertising

Print Advertising remains a powerful tool, especially for local businesses. For instance, a local restaurant might place a full-page ad in the Sunday newspaper to attract weekend diners. Magazines offer a way to target niche audiences; a high-end watch brand might advertise in a luxury lifestyle magazine to reach affluent readers. Brochures and flyers are versatile and cost-effective, perfect for promoting local events or new business openings.

Broadcast Advertising includes television and radio commercials. TV ads are particularly impactful due to their visual and auditory storytelling capabilities. For example, Coca-Cola’s holiday commercials often feature heartwarming stories that resonate with viewers. Radio ads, on the other hand, can target specific demographics based on the station and time slot. A local car dealership might run ads during morning commutes to reach potential buyers.

Outdoor Advertising is another traditional method that remains effective. Billboards in high-traffic areas are hard to miss and great for brand recall. A tech company might use billboards in Silicon Valley to promote a new gadget. Transit ads, such as those on buses and trains, are effective in urban areas with heavy public transportation use. A movie studio might advertise a new film on subway cars to reach daily commuters.

Direct Mail involves sending personalized promotional materials directly to consumers. This method can be highly targeted and engaging. For example, a real estate agent might send postcards to homeowners in a specific area, highlighting recent sales and offering free home valuations.

Digital Advertising

Social Media Advertising has revolutionized the way businesses reach their audiences. Platforms like Facebook and Instagram allow for precise targeting based on user data. A fashion brand might use Instagram ads to showcase new collections to users who have shown interest in similar brands. LinkedIn is ideal for B2B marketing, where a software company might use ads to reach decision-makers in specific industries.

Search Engine Advertising includes Pay-Per-Click (PPC) and Search Engine Optimization (SEO). PPC ads appear in search engine results, and advertisers pay only when the ad is clicked. An online retailer might bid on keywords like “buy running shoes” to appear at the top of search results. SEO involves improving website content to rank higher organically. A travel blog might optimize articles for keywords like “best travel destinations 2024” to attract more visitors.

Display Advertising involves banner ads on websites, which can be targeted based on user behavior. An electronics retailer might display ads for laptops on tech news sites. Video Advertising, such as pre-roll ads on YouTube, is engaging and can convey complex messages effectively. A car manufacturer might run a 30-second ad showcasing a new model before a popular tech review video.

Native Advertising blends in with the platform’s content, making it less intrusive and more engaging. A financial services company might publish a sponsored article on a news website about retirement planning.

Other Methods

Content Marketing focuses on creating valuable content to attract and engage an audience. A skincare brand might run a blog with tips on skincare routines, subtly promoting their products. Influencer Marketing involves partnering with influencers to promote products. A fitness brand might collaborate with a popular fitness influencer to showcase their new workout gear on Instagram.

Email Marketing is a direct way to reach customers. An e-commerce site might send a weekly newsletter with special offers and new arrivals. Mobile Advertising includes ads designed for mobile devices, such as in-app ads. A game developer might run ads for their new game within other popular mobile games.

Guerilla Marketing uses unconventional strategies to grab attention. A beverage company might set up a flash mob in a busy city square to promote a new drink.

Examples of Effective Advertising Techniques

Storytelling is a powerful tool in advertising. Nike’s “Just Do It” campaign often features stories of athletes overcoming challenges, which resonates deeply with viewers. Color Psychology uses colors to evoke emotions. McDonald’s uses red and yellow to stimulate appetite and create a sense of urgency.

FOMO (Fear of Missing Out) creates urgency. Limited-time offers like Amazon’s Prime Day create a rush to buy before the deals end. Social Proof leverages testimonials and reviews. Amazon prominently displays customer reviews and ratings to build trust and encourage purchases. Influencer Advertising uses influencers’ reach. A beauty brand might partner with a YouTube makeup artist to demonstrate their products in tutorials.

By understanding and utilizing these advertising methods, businesses can effectively reach and engage their target audience. Each method can be tailored to fit specific goals, ensuring a successful advertising strategy.

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The background of YouTube is amazing, as we expected. If you have a corporation, SASAL strongly recommends that you have your own advertisement platform, like YouTube. In this article, SASAL recommends how to monetize YouTube within one month.

Contents Direction

For the right operation of YouTube, we need to consider the right content.

Monetization

For Register: Google Ad

By using the

For watching hour: YouTube

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SASAL is using the logistics department as an advertisement.

https://sellercentral.amazon.com

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