To make a strong impression on one person, it’s generally recommended to aim for multiple exposures. The exact number can vary depending on the industry and the nature of the service, but a common rule of thumb is the “Rule of 7.” This marketing principle suggests that a person needs to see or hear your message at least seven times before they take action.
However, the effectiveness of impressions can also depend on factors like the quality of the content, the relevance to the audience, and the channels used. For digital advertising, a click-through rate (CTR) of around 2-5% is considered good[1].
References
[1] Impressions and click-through rate? : r/NewTubers – Reddit
When you would like to make an impression on all of the USA, you need 2,313,565,422 impressions.
